After Apple’s iPad-focused occasion recently, lots of observers– including yours genuinely– explained that the brand-new iPad Pro is really thinner and lighter than the iPad Air. This had me questioning what “Air” really suggests nowadays for Apple.
In a brand-new interview, Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, provided a description.
In the interview with Arun Maini, Joswiak described that the objective of the iPad Air is to bring functions that utilized to be iPad Pro-exclusive to lower rates:
” Obviously, you’re not gon na alter the name of the items as the thinness modifications, however what iPad Air truly type of established itself to be was the item in the iPad lineup that took what were formerly Pro functions and brought them down to a much more budget friendly rate.
For instance, this one took the M2 that was formerly in the Pro, and now that’s in the iPad Air. Even a 13-inch size, you might state, was a Pro function and brought it into the more traditional cost.”
In Apple’s eyes, Joswiak sets out the iPad lineup like this:
iPad 10: “This is the fundamental iPad performance. It’s the important things you enjoy in an iPad at a really budget friendly rate.”
iPad Air: “iPad Air takes those formerly Pro includes at a more traditional cost.”
iPad Pro: “The concept is it’s pressing the edges, not simply in what an iPad can do. When it comes to we finished with the Ultra Retina XDR display screen, it’s the world’s finest screen, duration. You can’t get that anywhere else. It’s constantly pressing the edge to be the absolute best iPad it can be, and after that ideally one day, you’ll see those then move through the line.”
9to5Mac’s Take
As an iPad mini enthusiast, it makes me extremely unfortunate that Joz didn’t even point out the iPad mini in his description of the lineup.
What do you think about Joswiak’s description of how the iPad lineup is set out nowadays? Does it make good sense, or is it still too complicated? Let us understand down in the remarks.
